Lucy James

Executive Coach

A woman with curly red hair smiling, wearing a beige blazer over a pink top, with a gold necklace featuring a whale pendant.

As a child, I changed nursery, primary and secondary schools. The challenge of learning to quickly adapt to new surroundings made a big impact and I wanted to continue doing this in my professional life.

My career started in the financial services industry, where I had responsibility for delivering marketing campaigns and driving online revenue in target driven, pressurised environments. Keen to take my learnings around high performance and leadership in to a radically different environment, I swapped the skyscrapers of Canary Wharf for a remote village in Uganda where I helped the local community increase tourism to their campsite. I observed how even in an environment which didn’t seem to be conducive with growth, (poor education, sanitation, wealth) those individuals who welcomed change and were willing to practice new skills led and motivated others.

This inspired me to work in a more challenging environment in the UK, so on my return,I took a community development role at a failing school in a socially-deprived area of London. I worked with students to raise their aspirations and develop the tools and mindsets needed to thrive in later life.

These experiences ignited my passion for creating organisational change and led to my career as a Performance Coach. I am committed to supporting individuals and teams develop the behaviours, skills and practices that can help them perform at their absolute best. I find it hugely rewarding to help clients meet and often exceed their own expectations of success.